https://edu.gtk.bme.hu/
The course introduces the essentials of management as they apply within the contemporary work environment and gives a conceptual understanding of the role of management in the decision making process. Particular attention is paid to management theories: principles of management, marketing management, quality management, production and project management. For problem formulation, both the managerial interpretation and the mathematical techniques are applied.
Budapest University of Technology and Economics
Faculty of Economic and Social Sciences
Course Syllabus
and Requirements
Management and Business Economics
2.
Course code
Semester
Hours per week
(Theory/Practice)
ECTS credits
Language of Instruction
Level
(BSc/BA/MSc/MA)
BMEGT20A001
fall/spring
4/0
4
Hungarian
BSc/BA
3. Course supervisor (name, title, department):
János Kövesi, dr. Habil, Professor, Department of Management and Business Economics
4. Lecturers:
Name:
Position:
Department/Institute/availability(Room, e-mail address):
Szilvia Bíró-Szigeti, PhD
AssociateProfessor
Dept. of Management and BusinessEconomics, QB305, szigetisz@mvt.bme.hu
János Kövesi
Professor
Dept.of Management and BusinessEconomics, QA315, kovesi@mvt.bme.hu
Noémi Kalló, PhD
Associate Professor
Dept.of Management and BusinessEconomics, QA308, kallo@mvt.bme.hu
Tibor Szabó, PhD
Assistant Professor
Dept.of Management and BusinessEconomics, QA317, tiborszabo@mvt.bme.hu
5. Preliminary knowledge required:
Basic concept of companies and their operation.
6. Academic prerequisites:
-
7. Objectives and description of the course:
The course introduces the essentials of management as they apply within the contemporary work environment and gives a conceptual understanding of the role of management in the decision making process. Particular attention is paid to management theories: principles of management, marketing management, quality management, production and project management. For problem formulation, both the managerial interpretation and the mathematical techniques are applied.
8. Teaching methods:
Lectures.
9. Requirements and assessment:
4 midterm exams have to be taken during the semester. The grade will be determined by the sum of the midterm exams (4x25=100 %), there are no minimum requirements for the individual exams.
10. Exams, make-up duties and make-up exams:
Maximum 3 of the 4 midterm exams can be repeated or make up at the end of the semester. There are no final make-up exams in this course.
11. Office hours:
By making appointment with the lecturers.
12. Course material, compulsory and recommended readings:
Materials provided by the lecturers: www.mvt.bme.hu/segedanyagok
13. Workload and detailed class schedule:
Topics to be discussed, readings required for the class, other assignments
Week 1
Marketing management:Creating Customer Value and Engagement
Week 2
Consumer behaviour, Analyzing the Marketing Environment
Week 3
Market research, Product and brand management
Week 4
Service management, Promotion management
Week 5
Communication management, Online marketing
Week 6
Quality management: Principles of quality management, the brief history of quality management systems
Week 7
Overview of quality assurance systems based on ISO 9001:2000 Quality Management System.
Week 8
Overview of quality assurance systems based on Total Quality Management System.
Week 9
Production-economics: production systems, manufacturing models, product-process matrix.
Week 10
Inventories, inventory control systems, costs of carrying stocks
Week 11
Principles of management: Resources of a firm, firm as an organization.
Week 12
Functions of managerial processes
Week 13
Corporates strategies, Team work, communication in an organization.
Week 14
Repeat of midterms